Lorraine Watson (she/her)
Measurement Marketer and Strategist
TriSphere Consulting Inc.
Canada
About Lorraine Watson
When Lorraine isn’t talking about cats or potatoes, you’ll likely find her standing on a soapbox proclaiming that smart businesses make data-driven decisions. And she’s not wrong. Too many businesses make decisions based on best guesses and crossed fingers. That’s not right. By making data more accessible and understandable, Lorraine helps businesses make smart decisions that move their businesses forward with confidence.